G-LabG-Lab Studio

Direct bookings · Guest history · AI-ready

Turn a booking into a returning guest.

G-Guest takes the booking, refills the cancellation and brings the guest back — quietly, while you run the day.

No commission No marketplace Your guests stay yours
Works with your website — or without one: your business gets a public booking page of its own.
First month free·No credit card·We set everything up·Cancel anytime
  • Restaurants & cafés
  • Salons & barbers
  • Beauty & wellness
  • Studios & classes
  • Clinics & practices

Different capacity. Same guest journey. books tables and seats

The first month is on us — because we’re sure

We build your page and set everything up. No card, not a cent. And the page is yours to keep: it stays online even if you don’t stay.

Live on this page — not a mockup

Don't read about it. Make a real booking

This is the live G-Guest widget running against a demo business. Pick a date, a time and an available spot, exactly as your customer would.

g-guest.app/book/demo

The same engine books a table, an hour with a specialist or a place in a class. It goes onto your website with one line of code — your name, your capacity, your brand.

What bookings quietly cost

Four leaks in an ordinary week

None of them look like a problem on the day. All of them are money.

The phone in the middle of service

Every call answered is a guest in the room ignored — and the call nobody answers is a table booked somewhere else.

Fees on guests who were already yours

Marketplace apps take a cut of “new” clients — including the ones who searched for your name and would have come anyway.

The no-show nobody refills

A table dropped at six stays empty at eight. Without a waitlist, that revenue is simply gone.

The guest who asked their assistant

People now ask their phone where to book. If your booking can’t be read and completed, the recommendation goes next door.

G-Guest closes all four — and every booking and every guest it takes stays yours.

Get my business livetry it for 30 days · no credit card

Everything it does, in one screen

Book. Fill. Know. Review. Return

Five stages of the same guest, one system. Each one is a place a business quietly loses money — or loses the guest.

No marketplace in the middle

Your bookings. Your guests. Your relationship

Marketplaces rent you demand and charge a fee every time somebody books — including the regulars who were already yours. G-Guest converts the traffic you already own: your site, Google, social, word of mouth, AI answers.

€0

per booking, ever

Yours

guest base, exportable in one click

€49/mo

flat — or included with Growth

AI-ready

a booking interface assistants can call

Book

One booking system. For people and AI

Customers book real availability directly, and confirmation is instant. You keep the relationship and pay nothing per booking.

  1. Your site or booking page
  2. Real availability
  3. Confirmed

An assistant joins at the same availability layer — not a separate product, and not a form it has to click.

Fill

A cancellation shouldn’t mean lost revenue

When a booked spot opens up, G-Guest moves through the waitlist by itself. Nobody phones people one by one, and the opening doesn’t quietly disappear from the day.

  1. Full
  2. Guest joins the waitlist
  3. Capacity opens
  4. Next in line is told

Oldest request first, one person per opening. The spot is not held — it goes to whoever books first, and the message says so.

Know

A booking isn’t a visit

Future bookings don’t make somebody a regular, and cancellations certainly don’t. G-Guest remembers who actually came, tells a confirmed visit from a presumed one, and builds guest status out of real history.

Notes ride along — “window table”, “allergic to nuts”, “prefers John”. The base is yours to export in one click.

  1. New
  2. Returning
  3. Regular

A cancellation is not a visit

A future booking is not a visit

Review

Five stars say you’re good. Details say what you’re good for

After a visit, G-Guest asks for the detail that makes a review useful: what the customer experienced, and why they came. Requests rotate across the destinations you choose instead of pushing everyone to one platform.

  1. Visit happened
  2. Prompt about the experience
  3. The platform you chose

“Quiet enough to work in” answers a question that “great place!” never will — for a person reading it, and for an assistant recommending you.

Return

Bring guests back without becoming annoying

Return messages go only to guests who chose to stay in touch, use real visit history, and check recent contact before another marketing message is allowed. Confirmations and reminders are operational and always go through.

Six months in, you’ll have something no platform can take away: a guest book that’s actually yours.

Sometimes the right message is no message.

  1. Guest agreed to hear from you
  2. Contacted recently?
  3. Yes — silence
  4. No — eligible

Waitlist, visit history and the review layer — all of it, flat.

Built around how your business takes bookings

One honest limit: G-Guest is not for hotels. It books the day — tables, appointments, class spots — not overnight stays.

Your team’s side

Everyone who needs the booking sees it. Nobody needs your login

Booking alerts go to the phones that actually run the shift — the owner, the floor, the front desk. Staff access opens the day’s bookings and nothing else: your settings, your guest base and your exports stay yours.

  1. Owner phone
  2. Shift phone
  3. Front desk
  4. One live booking view

Nothing is required from you. That’s the whole point.

your panel · tonight
The real G-Guest owner panel during an evening: tonight's confirmed bookings with tables assigned, and one-tap arrived, no-show and cancel

The real panel of our live demo venue — mark a guest arrived in one tap.

How a booking flows

One booking, and everything stays yours

No marketplace in the middle taking a cut and keeping your guests. The whole path runs on your own site — and ends with you.

Your own site

A guest arrives on your site — not a marketplace

Books a real slot

Picks a time and is confirmed on the spot

Becomes a guest

Named, reminded, and remembered next time

You keep the money

No per-booking cut — not even on regulars

Contacts stay yours

The guest book is yours to keep and export

The platforms rent you guests and keep the list. Here, the guest was always yours.

Built for people. Ready for their AI

Every G-Guest business is AI Visible — a structured public page with stable facts an assistant can read — and AI Bookable: live availability and a booking action designed for assistants to understand and use. We measured how far an assistant actually gets today. The study below is restaurant-specific — 200 Amsterdam restaurants, one method, one week. It is evidence about the booking gap, not a claim about salons or studios.

Measured, Amsterdam 2026

Every step loses half the restaurants

We ran 200 Amsterdam restaurants through the same checks, in the same conditions, on the same day. This is how far each one gets before an AI stops being able to do anything.

81.5%163/200Has a working websitethe domain resolves and serves a page

84 drop out here

39.5%79/200Booking path a machine can seea route exists, not just a phone number

47 drop out here

16%32/200Booking form an agent can readreal date, time and party fields

16 drop out here

8%16/200Agent with a browser reaches the endonly the guest's own details remain

16 drop out here

0%0/200Bookable without a browseran assistant calls the interface directly

G-Guest sits on this last rung. Not one restaurant in the sample publishes a booking interface an assistant can call. Ours does, and independent agents have used it to create confirmed reservations.

n=200 · random sample, fixed seed · Amsterdam municipality · July 2026 · no reservation was ever submitted

Every venue we measure gets an Agent-Ready Booking Score — the public method behind our research. Installing G-Guest is one way to raise yours: the agent-booking measure moves the day the widget goes live, and we re-measure to prove it.

People asking AI to find a local business

6%

a year ago

45%

this year · BrightLocal, 2026

80%+

next year — our expectation

And yet: of 163 random restaurants’ websites in our field study, 0% could be booked by an assistant.

Invisible to assistants means recommended past — the booking goes next door. We make you readable, and bookable, from day one.

Three ways to take a booking

A marketplace, the booking widget bolted onto a site builder, and your own system. They look alike from the outside and are not.

MarketplaceG-Guest
Who owns the guestThe marketplaceYou, exportable any time
Cost per bookingA fee on every oneNone, ever
Cost per person on your teamPer staff memberThe same at one and at ten
Real visit historyTheir side onlyYes — visits, not just bookings
Waitlist on a cancellationSometimesYes, automatic
Review follow-upTo their platformTo the platforms you choose
Return messagesTheir marketingYours, with consent and a silence rule
Bookable by an AI assistantInside their appYes, from your own site

If a marketplace genuinely brings you new customers, keep it — some places run both. What many discover is that most of their bookings were coming from their own name all along.

What this actually is

Not another booking system. An action layer

Google made local business discoverable. A website made it understandable. Neither made it actionable. An assistant can read about you all day and still not be able to do the one thing your guest asked for, which was to book you.

Discover

Search and AI answers find you. This part the world already solved.

Act

An assistant checks your real times and completes a real booking. This is the part nobody built.

Return

The visit is remembered, and the guest comes back to you rather than to a search box.

A website made your business clickable. G-Guest makes it callable: a machine address where an assistant can ask what you offer, when it is free and what it costs, and then book it. Every local business is going to need one.

Restaurant platforms solved this for restaurants that can afford them. The groomers, physios, tutors, studios and repair shops were never invited, and an assistant still has to be able to book them.

One flat price. No fee every time you succeed

€49 a month standalone, or included with the Growth plan. Cancel any month.

Flat means the busier you get, the cheaper it gets: a hundred bookings a month is €0.49 a booking; two hundred is €0.24. Marketplace fees work the other way — they grow with every booking.

Best way

Included with Growth

On the Growth plan G-Guest is simply included — worth €49/mo on its own, yours for as long as you’re on the plan. Together with your Google run for you, reviews answered and AI visibility.

  • G-Guest included — no separate fee
  • Site free with Growth (billed monthly)
  • Monthly results report
See the Growth plan

On its own

Light booking and guest infrastructure, complete. Flat price, no commissions, cancel any month. What’s included:

  • Your own public booking page on the G-Guest domain — no website required
  • Direct bookings, confirmed in seconds day or night, without you touching a thing
  • A booking form for your own website in your colours (arrives with activation — not part of the free trial)
  • A waitlist that refills cancellations
  • Guest history and real visit states — new, returning, regular
  • Review requests routed across the platforms you choose
  • Return messages with consent, and a silence rule
  • Booking alerts on the phones that run the shift
  • Readable and bookable by AI assistants from day one
  • Your concierge a human on Telegram — text or voice, in your language, setup done for you
See a real venue page

€49 /mo

No per-booking fees. Your guest base stays yours.

Get my business livetry it for 30 days · no credit card

Or activate now and the widget for your own website comes from day one.

Cancel any month — your guest base exports with you. Everything stays yours.

Already have a website?

Your site starts taking bookings on day one

Put your G-Guest page link behind the Reserve button you already have — guests book real slots with instant confirmation from the first day of the free month. Nothing to install, nothing to rebuild.

When G-Guest becomes permanent, we also build a booking form in your colours for your own website — custom work, made to match your site, one line to add. (This part arrives with activation — it isn’t included in the free trial.)

The free month

A month from now, this is just how your bookings work

Your venue’s name and an email — that’s the whole form. We build your booking page, guests book real slots day and night, and you watch it happen for 30 days. If it doesn’t earn its place, walk away: no credit card, nothing to cancel, and your setup stays saved for whenever you return.

FAQ

G-Guest — frequently asked questions

What kinds of businesses can use G-Guest?

G-Guest is a booking system for restaurants, cafés, bars, salons, barbershops, beauty and wellness studios, spas, yoga and fitness studios, classes, and clinics — any small business with bookable time or limited capacity.

What each one books:

  • Restaurants & cafés — tables and seats
  • Salons & barbers — appointments, chairs, specialists
  • Beauty & wellness — appointments, treatment rooms, practitioners
  • Studios & classes — classes, spots, instructors
  • Clinics & practices — appointments and practitioners

Different capacity, same guest journey: book, visit, remember, return.

One honest limit: G-Guest books within a day. It is not for hotels or overnight stays.

How is G-Guest different from a booking form, or from a booking widget?

Three jobs that look alike from the outside and are not.

A form takes a request. Somebody still has to read it, check the book and write back, and that somebody is you, usually at eleven at night. Until you reply, the customer has nothing but hope.

A widget takes a booking and keeps it. The booking tools bolted onto site builders do confirm a slot, but your guest list lives in their system, and to software your booking page is just a picture. You are renting the tool and lending them your customers.

G-Guest is your own booking system — on your own site, or on a public booking page of its own on the G-Guest domain, so no website is required. Somebody picks a real slot and is confirmed on the spot. A taken slot can't be booked twice. Reminders go out by themselves. A cancellation goes to the waitlist instead of vanishing. Every visit — not every booking — grows a guest history that is yours, exportable any time.

And one thing none of the others do: it is open to software, not just to people with a mouse. An assistant can read your real availability and create a confirmed booking without ever touching the form. In our latest research on Amsterdam restaurants, not one of the 200 randomly selected restaurants we studied published a booking interface an assistant could call.

What happens when somebody cancels?

Two things, both automatic.

The spot goes back on sale. If anyone joined the waitlist for that day, G-Guest works the queue — oldest request first, one person per opening, so a single freed spot doesn't summon six people to race for it. We don't hold the spot: it goes to whoever books first, and the message says so plainly.

The cancellation is not counted as a visit. They don't become a returning guest, and no post-visit follow-up is sent to somebody who never came.

Does my guest history count bookings, or actual visits?

Visits. A booking three weeks from now doesn't make somebody a regular, and a cancellation certainly doesn't.

G-Guest keeps them apart: future bookings, cancellations and no-shows on one side, real visits on the other — and it distinguishes a confirmed visit from a presumed one. Guest status (new → returning → regular) is built from the visits, so what you see is what happened.

Names, contacts, visit counts and notes are all yours, exportable in one click.

Will G-Guest keep messaging my customers?

No — and this is deliberate.

Only with consent. Return messages go only to people who ticked the box, and only after a visit that actually happened. One unsubscribe ends it for good.

And there is a silence rule. Before any marketing message, G-Guest checks when that person last heard from you. If it was recent, the message doesn't go. Sometimes the right message is no message.

Confirmations and reminders are operational, not marketing — those always go through.

How do review requests work?

After a visit, G-Guest asks for the thing that makes a review useful: what the person experienced, and why they came. "Quiet enough to work in on a Tuesday" answers a question that "great place!" never will — for a human reading it, and for an assistant recommending you.

Requests rotate across the destinations you choose instead of pushing every single customer to one platform. You set the list; the rotation is automatic.

How fast can it go live?

A day or two. Tell us your hours, days off and anything to block (holidays, private events) — one message is enough. We build your booking page and your capacity — tables, chairs, treatment rooms, class spots — run a test booking, and you're live. Nothing for you to install.

How do I hear about a new booking — and can my staff use it?

The moment somebody books, you get the confirmation instantly — by email, by Telegram, or both at once. You pick; change it anytime.

It's built for a real team, not one login shared around:

  • Booking alerts reach the phones that run the shift — owner, floor, front desk, as many as you need
  • Staff get their own link to run the day — see today's bookings, seat, move or add somebody — without touching your settings or exporting your guest base
  • The owner sees everything: the full guest base, settings, hours, reports, export
  • Everyone works off one live view, so the floor and the phone never double-book the same slot
I already use a booking platform or marketplace. Should I switch?

Honest answer: they're different tools. A marketplace is a demand channel — its app puts you in front of people who don't know you, and it charges for that: a monthly fee plus a cut of every booking, including the regulars who were already yours.

G-Guest is not a marketplace. It's your own booking system, on your own site:

  • It converts the traffic you already own — Google, social, AI answers, regulars — at €49/mo flat, no per-booking fees, ever
  • Your customers stay yours — names, visits and contacts belong to you, not to a platform
  • AI-bookable — assistants book you directly through your site

If the marketplace genuinely brings you new customers, keep it — some places run both. What many discover is that most of their bookings were coming from their own name all along.

There are cheaper booking apps. Why €49?

There are — and it depends what you are buying.

A cheap calendar app (≈10–15 a month) takes the appointment and stops there: no page of your own, no guest history that turns first visits into return visits, nothing an AI assistant can read or book — and you set all of it up yourself.

A booking marketplace looks affordable until you read the receipt: a monthly fee, often another fee per staff member, and typically 20–30% of a new client's first visit — because the client who found you there belongs to the platform, and it sells them back to you.

€49 buys the whole system, run for you: your public booking page, a guest base that stays yours and exports in one click, a waitlist that resells cancellations, review requests and return invitations, agent-ready booking — and we set everything up ourselves, from your hours to your tables or timetable. Flat means the busier you get, the cheaper each booking gets. No commission, ever.

Can an AI assistant really book through it?

Yes — that's the point. G-Guest publishes live availability in a way assistants can read, so an AI acting for a customer picks a real slot and completes a confirmed booking end to end. As more people ask an assistant where to go and let it book, you're already the business it can act on.

Is my guest base really mine? What if I cancel?

Yours, always — export it anytime, no questions.

If you cancel: the live booking flow stops, but your data is preserved, nothing is deleted. Come back and it switches on again the same day. We keep clients with a system that works, not with locked doors.