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Answers

Short answers to questions people ask about AI and bookings. Each one starts with the number, the sample and the date, and links to the study it comes from.

Can AI assistants book restaurants yet?

Partly, and mostly not on the restaurant's own website. In July 2026 we tested 200 randomly sampled Amsterdam restaurants: an AI agent driving a real browser got to the final booking step at 16 of them, and none of the 163 working websites offered a booking interface an assistant could call directly. A re-run in September found the same zero.

What is llms.txt, and does a restaurant need one?

llms.txt is a plain-text Markdown file at the root of a website that tells AI models what the site is and where the important pages are. It can help an assistant describe a restaurant. It does not let an assistant book one: in our Amsterdam sample, 34 restaurant websites served an llms.txt in September 2026, up from 9 in July, and none of them offered a way to book.

G-Lab Research studies how local businesses are found, understood and booked by people and by AI assistants. We publish the method before the findings, name every source, and version the methodology so a result can always be traced to the way it was measured.

Questions about a figure, the sample or the method: hello@g-lab.studio. Corrections are published in the methodology changelog. Quoting us: how to cite.